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Consumer Behavior Course: Using Neuromarketing to Predict and Influence Customers

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Update your marketing skills and gain insights into consumer behavior.

Topics Covered 
This program covers a wide range of topics meant to enhance your understanding of the psychology of consumer behavior and how to apply it to your work. Specific topics covered include:
  • A brief overview of neuroanatomy and neuromarketing
  • Anticipated pleasure, the psychological pain of payment, and purchase intent
  • Rare emotions in consumer psychology (e.g. “awe”, serendipity)
  • The consumer behavior science of social persuasion
  • Mimetic Theory in the context of marketing
  • Perspectives, frameworks, and key considerations for thinking through the ethical challenges of modern marketing

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Class Details

2 Session(s)
Days of the Week :Multiple Days of the Week :

Location : On Campus Location : 
  On Campus.

Instructor : Matt Johnson 



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Registration Closes On
Sunday, September 15, 2024 @ 11:59 PM

Schedule Information

Date(s) Class Days Times Location Instructor(s)
9/23/2024 Mon 08:30 AM - 04:30 PM Cambridge, On Campus  Map Matt Johnson 
9/24/2024 Tue 08:30 AM - 04:30 PM Cambridge, On Campus  Map Matt Johnson 

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