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Digital Marketing Strategy: Data-Driven Strategies for a Modern Marketing Era

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Develop a clear digital marketing strategy with actionable, data-driven frameworks your organization can use to leverage the power of emerging technologies.

Topics Covered
  • Changes in consumer behavior and expectations resulting from rapid advancements in marketing and advertising technology
  • Customer personas vs. segmentation to create focused journeys that can drive engagement and conversion
  • Omni-channel vs. multi-channel marketing and analytics techniques for improved media efficiency via performance marketing
  • Media Mix Modeling and Customer Data Platforms
  • Data gathering and KPI frameworks for improved customer insights and personalization
  • The role of content creators and the pros and cons of influencer marketing
  • The power of online communities benefiting both businesses and customers
  • Mitigating and avoiding brand crises in a complex open-source digital world

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Class Details

5 Session(s)
Days of the Week :Multiple Days of the Week :
  Mon.  
  Tue.  
  Wed.  
  Thu.  
  Fri.  

Location : On Campus Location : 
  On Campus.

Instructor : Nicole Ames 

 

Notice

Please read:  Adding a program to your cart does not reserve your seat. Full payment is required to be registered in a program.

Tuition: 

$6,150.00


Registration Closes On
Sunday, August 11, 2024 @ 11:59 PM

Schedule Information

Date(s) Class Days Times Location Instructor(s)
8/19/2024 Mon 08:30 AM - 04:30 PM Cambridge, On Campus  Map Nicole Ames 
8/20/2024 Tue 08:30 AM - 04:30 PM Cambridge, On Campus  Map Nicole Ames 
8/21/2024 Wed 08:30 AM - 04:30 PM Cambridge, On Campus  Map Nicole Ames 
8/22/2024 Thu 08:30 AM - 04:30 PM Cambridge, On Campus  Map Nicole Ames 
8/23/2024 Fri 08:30 AM - 04:30 PM Cambridge, On Campus  Map Nicole Ames 

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