Gain a deeper understanding of marketing analytics used in making strategic decisions across key functions.
Topics Covered
- Learning key marketing metrics that all leaders should know, from return on ad spend to conversions.
- Understanding markets with Data
- Exploring data ethics in the context of consumer privacy
- Discussing new developments in AI, predictive analytics, and machine learning
- Communicating marketing metrics to stakeholders
- Identifying three key frameworks for leading change using marketing metrics within organizations of all sizes
- Marketing mix modeling and multi-touch attribution
- Use data for brand positioning
- Manage Customer Lifetime Value
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