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Brand Revitalization: A Comprehensive Brand Strategy Course

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Develop a brand strategy to harness your brand’s core purpose help it stay fresh, and ensure customer loyalty.

Through the use of case discussions, interactive exercises, and real-world scenario planning, you will cover topics such as:
  • Identifying and addressing key issues impacting the brand in a new environment.
  • Building successful brands to be meaningful in a new social context.
  • Social identity of the consumers and brands.
  • Brand communication in a fragmented media landscape.
  • Shifting and maintaining brand loyalty by leveraging social psychology.
  • Contending with brand activism and social aspirations.

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Class Details

2 Session(s)
Days of the Week :Multiple Days of the Week :

Location : On Campus Location : 
  On Campus.

Instructor : Multiple Instructor :
 1.Matt Johnson  2.Tessa Misiaszek 



Please read:  Adding a program to your cart does not reserve your seat. Full payment is required to be registered in a program.



Registration Closes On
Sunday, July 28, 2024 @ 11:59 PM

Schedule Information

Date(s) Class Days Times Location Instructor(s)
8/5/2024 Mon 08:30 AM - 04:30 PM Cambridge, On Campus  Map Tessa Misiaszek  ; Matt Johnson 
8/6/2024 Tue 08:30 AM - 04:30 PM Cambridge, On Campus  Map Tessa Misiaszek  ; Matt Johnson 

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