Develop a brand strategy to harness your brand’s core purpose help it stay fresh, and ensure customer loyalty.
Through the use of case discussions, interactive exercises, and real-world scenario planning, you will cover topics such as:
- Identifying and addressing key issues impacting the brand in a new environment.
- Building successful brands to be meaningful in a new social context.
- Social identity of the consumers and brands.
- Brand communication in a fragmented media landscape.
- Shifting and maintaining brand loyalty by leveraging social psychology.
- Contending with brand activism and social aspirations.
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