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Disruptive Innovation: Leveraging Multi-sided Platforms (Online)

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Develop skills and strategies to design, launch, and scale a successful multi-sided digital platform and compete in the Web3 world.

Topics Covered
  • Key functions that every platform must perform to attract and serve customers, including assumptions, goals, constraints, and data that most platform managers encounter
  • Potential strategic weaknesses, such as customers finding ways to avoid paying for the service and competitors enticing customers away from the platform (or multi-homing, where customers utilize two competing platforms simultaneously)
  • Types and implications of “network effects”, where the value for each user on the platform is directly related to the number of other users
  • Optimal boundaries of a platform’s offerings to balance control with innovation
  • Counterstrategies that traditional, non-platform companies might employ to thwart the arrival of competition from platforms
  • Technologies that will accelerate the rise of platform business models — but might undermine the success of platforms operated by centralized companies — with blockchain, smart contracts, and artificial intelligence

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Class Details

2 Session(s)
Days of the Week :Multiple Days of the Week :

Location : Online

Instructor : Ted Ladd 



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Registration Closes On
Tuesday, October 29, 2024 @ 11:59 PM

Schedule Information

Date(s) Class Days Times Location Instructor(s)
11/6/2024 Wed 11:00 AM - 03:00 PM N/A - Online Ted Ladd 
11/13/2024 Wed 11:00 AM - 03:00 PM N/A - Online Ted Ladd 

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