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AI Marketing Course: Transforming Strategies with Generative AI

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Learn to harness generative AI, hyper-personalization, and predictive analytics to optimize customer engagement, boost conversions, and drive measurable growth. Enroll now!
 
Topics Covered 
  • Learn how to use machine learning algorithms to dynamically segment customer audiences based on behavioral, demographic, and psychographic data for precision-targeted campaigns?.
  • Explore how to implement hyper-personalized customer journeys across multiple touchpoints.
  • Delve into machine learning techniques to predict customer lifetime value, churn, and product affinities.
  • Discover tools that automate the creation of high-quality digital marketing content tailored to audience segments, from blog posts to ads.
  • Utilize AI to run continuous, automated multivariate tests on content, layouts, and messaging.
  • Implement AI tools to identify the most relevant influencers for a brand by analyzing engagement metrics, audience demographics, and content performance?. 
  • Integrate generative AI with existing marketing technology stacks, including CRM, CMS, and analytics platforms?.
  • Deploy AI content tools to optimize keyword strategies, automate content creation for SEO, and generate predictive insights to boost organic traffic.

Class Details

2 Session(s)
Days of the Week :Multiple Days of the Week :
  Wed.  
  Thu.  

Location : On Campus Location : 
  On Campus.

Instructor : Christina Inge 

 

Notice

Please read:  Adding a program to your cart does not reserve your seat. Full payment is required to be registered in a program.

Tuition: 

$3,100.00


Registration Closes On
Tuesday, October 21, 2025 @ 11:59 PM

Schedule Information

Date(s) Class Days Times Location Instructor(s)
10/29/2025 Wed 08:30 AM - 04:30 PM Cambridge, On Campus  Map Christina Inge 
10/30/2025 Thu 08:30 AM - 04:30 PM Cambridge, On Campus  Map Christina Inge