Consumer Behavior Course: Using Neuromarketing to Predict and Influence Customers

Update your marketing skills and gain insights into consumer behavior.

Topics Covered 
This program covers a wide range of topics meant to enhance your understanding of the psychology of consumer behavior and how to apply it to your work. Specific topics covered include:

• A brief overview of neuroanatomy and neuromarketing
• Anticipated pleasure, the psychological pain of payment, and purchase intent
• Rare emotions in consumer psychology (e.g. “awe”, serendipity)
• The consumer behavior science of social persuasion
• Mimetic Theory in the context of marketing
• Perspectives, frameworks, and key considerations for thinking through the ethical challenges of modern marketing

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