Brand Revitalization: A Comprehensive Brand Strategy Course

Develop a brand strategy to harness your brand’s core purpose help it stay fresh, and ensure customer loyalty.

Through the use of case discussions, interactive exercises, and real-world scenario planning, you will cover topics such as:

• Identifying and addressing key issues impacting the brand in a new environment.
• Building successful brands to be meaningful in a new social context.
• Social identity of the consumers and brands.
• Brand communication in a fragmented media landscape.
• Shifting and maintaining brand loyalty by leveraging social psychology.
• Contending with brand activism and social aspirations.

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