Develop skills and strategies to design, launch, and scale a successful multi-sided digital platform and compete in the Web3 world.
Topics Covered
- Key functions that every platform must perform to attract and serve customers, including assumptions, goals, constraints, and data that most platform managers encounter
- Potential strategic weaknesses, such as customers finding ways to avoid paying for the service and competitors enticing customers away from the platform (or multi-homing, where customers utilize two competing platforms simultaneously)
- Types and implications of “network effects”, where the value for each user on the platform is directly related to the number of other users
- Optimal boundaries of a platform’s offerings to balance control with innovation
- Counterstrategies that traditional, non-platform companies might employ to thwart the arrival of competition from platforms
- Technologies that will accelerate the rise of platform business models — but might undermine the success of platforms operated by centralized companies — with blockchain, smart contracts, and artificial intelligence
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