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Digital Marketing Strategy

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As digital technologies continue to disrupt the competitive landscape, companies are under constant pressure to implement strategies for staying relevant, responsive, and profitable.
 
Marketers who understand their customers’ end-to-end journeys and experiences will be successful in developing a strategic digital roadmap that meets both their customers’ expectations and their organization’s business objectives.
 
This highly interactive five-day program will teach you a proven framework for designing, implementing, and managing a successful digital marketing strategy.
 
Receive actionable insights through a mix of lecture, video, case studies, articles, interactive exercises, and team activities. The week will culminate in a final team group presentation where participants present their digital strategies and hear their colleagues’ feedback.
 
Program Benefits
 
  • Develop the skills to build an actionable digital marketing strategy that aligns with your business goals.
  • Apply concepts learned in class in a final team project, and create your own digital strategy when you return to work.
  • Examine how companies use different strategies to reach target audiences and learn how to incorporate them creatively in your own organization.
  • Learn to develop a digital plan that breaks up groupthink and aligns departments around a common vision.
  • Expand your definition of ROI and determine which KPIs can be applied to your digital plans.
  • Share ideas and challenges with a dynamic peer group of global digital marketers and enjoy multiple networking opportunities.
  • Enjoy an engaging student-led tour of Harvard Yard to connect you to the campus and its history.
  • Earn a Certificate of Participation from the Harvard University Division of Continuing Education.
 
Topics Covered
 
  • Consumer behavior changes resulting from advancement in communications technology
  • Customer personas and journeys
  • Data and data markets
  • Digital display and social media advertising
  • Digital transformation and the impact on companies
  • Storytelling for brands in a digital world
  • The pros and cons of influencer marketing
  • Social media strategies
  • Search engine optimization (SEO) and search engine marketing (SEM)
  • Crisis communications and preparation
 
Who Should Enroll
 
This intensive program is ideal for those looking to understand the big picture of building and executing a digital marketing strategy. Participants should be familiar with the various social and digital media platforms, and have the ability to understand how business drivers apply to these digital marketing initiatives.
 
This program is ideal for:
  • Executives looking to better understand the digital space and more effectively manage teams and agencies.
  • Mid-level marketers and managers looking to move into a senior role and adopt a more strategic mindset.
  • Professionals seeking to develop a solid understanding of the state of digital marketing.

Class Details

5 Session(s)
Days of the Week :Multiple Days of the Week :
  Mon.  
  Tue.  
  Wed.  
  Thu.  
  Fri.  

Location : On Campus Location : 
  On Campus.

Instructor : Nicole Ames 

 

Notice

Please read:  Adding a program to your cart does not reserve your seat. Full payment is required to be registered in a program.

Tuition: 

$5,995.00


Registration Closes On
Sunday, October 22, 2023 @ 11:59 PM

Schedule Information

Date(s) Class Days Times Location Instructor(s)
10/30/2023 Mon 08:30 AM - 04:30 PM Cambridge, On Campus  Map Nicole Ames 
10/31/2023 Tue 08:30 AM - 04:30 PM Cambridge, On Campus  Map Nicole Ames 
11/1/2023 Wed 08:30 AM - 04:30 PM Cambridge, On Campus  Map Nicole Ames 
11/2/2023 Thu 08:30 AM - 04:30 PM Cambridge, On Campus  Map Nicole Ames 
11/3/2023 Fri 08:30 AM - 04:30 PM Cambridge, On Campus  Map Nicole Ames 

Other Class Offerings

Digital Marketing Strategy
ID: 371

04/10/23 - 04/14/23
Fri
5 sessions.

Location
On Campus

Instructor
Nicole Ames

Digital Marketing Strategy
ID: 381

08/21/23 - 08/25/23
Fri
5 sessions.

Location
On Campus

Instructor
Nicole Ames

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