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Design Thinking: Creating Better Customer Experiences

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Design thinking has emerged as a powerful new problem-solving approach. It’s used in public, private, and nonprofit sectors for solving tomorrow’s user problems, fueling growth, and delivering a unique customer experience.
Amazon, United Healthcare, and the Perkins School for the Blind are among the market leaders who have sustained growth through human-centered design. But any organization can embed this new approach to innovation into its cultures and processes.
This hands-on workshop gives professionals practical tools for applying a versatile four-step design thinking process within their organizations. Learn how to identify hidden customer needs and improve the customer experience through interviews, journey mapping, and prototyping.
Program Benefits
  • Learn the fundamentals of design thinking and how it can create great customer and employee experiences
  • Solve complex challenges using proven design-thinking frameworks
  • Combine design-thinking processes with analytical tools
  • Improve collaboration across functions, working better across departments
  • Understand approaches to building design thinking into your organization and changing the culture
  • Earn a Certificate of Participation from the Harvard University Division of Continuing Education
Topics Covered
  • Why ongoing innovation is critical to sustained growth
  • A four-step design thinking process: learn, design, test, model
  • Methods and techniques for user-centered research
  • Journey mapping to distill findings and priorities needs
  • Prototyping and pivoting using a minimum viable offer to mitigate risk
  • Overcoming organizational barriers to adopting design thinking
Who Should Enroll
This program is ideal for professionals seeking to drive innovation through design thinking, leverage user-centered approaches to solve problems, and bring design thinking back into their organizations.Those who are new to design thinking or with less than 2 years of work experience will find this offering particularly beneficial.

Class Details

2 Session(s)
Days of the Week :Multiple Days of the Week :

Location : On Campus Location : 
  On Campus.

Instructor : Jon Campbell 



Please read:  Adding a program to your cart does not reserve your seat. Full payment is required to be registered in a program.



Registration Closes On
Sunday, July 30, 2023 @ 11:59 PM

Schedule Information

Date(s) Class Days Times Location Instructor(s)
8/7/2023 Mon 08:30 AM - 04:30 PM Cambridge, On Campus  Map Jon Campbell 
8/8/2023 Tue 08:30 AM - 04:30 PM Cambridge, On Campus  Map Jon Campbell 

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